esurancesave30 1.5 million [VIDEO], Esurance bucked the traditional
marketing model on Super Bowl Sunday, and used the $1.5 million it says
it didn't spend on coveted mid-game advertising real estate to begin a
sweepstakes for Twitter users.
The online car insurance
company aired its commercial after the big game, a more cost effective
time slot for advertisers. In the ad, actor John Krasinski announces
that Esurance would give the money saved to one Twitter user who tweets
the hashtag "#EsuranceSave30" between 4 p.m. Eastern Sunday and 4 a.m.
Eastern Tuesday. Go here for more including the video.
